Set up to Sell (2017) | Full Documentary
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Has surfing become more than just a sport? Set up to Sell – Surfing as a Lifestyle Product explores the growing commercialization of surfing, examining how the sport has evolved into a global lifestyle brand. Through the experiences and perspectives of female surfers, the film also highlights sexism in surf culture while celebrating creativity, individuality, and the passion that continues to define the surfing community. This thought-provoking documentary offers an insightful look at the intersection of surfing, identity, culture, and gender. 🏆 Awards • Best of Ericeira Award – International Surf Film Festival (2018) 🌊 Official Selection • Sopela Surf Film Festival (2018) • International Surf Film Festival (2018) • Berlin Travel Festival (2018) Film Details Title: Set up to Sell Year: 2017 Duration: 17 minutes Genre: Documentary Director: Annika von Schuetz Subscribe to Adventure Sports TV for more documentaries featuring surfing, outdoor adventure, travel, inspiring athletes
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