How I Directed Sam Darnold in an Alaska Airlines Commercial

By Daniel Mogg

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I recently had the opportunity to direct Sam Darnold in a new campaign for Alaska Airlines. In this first episode of Director’s Notebook, I’m taking you behind the scenes of the commercial—from the original agency brief and director’s treatment through pre-production, storyboarding, shooting on a large-scale projection wall, and directing Sam on set. This was one of the largest commercial sets I’ve directed, with nearly 100 people involved. I break down what worked, what I learned, and how I handled the pressure of making creative decisions when things inevitably changed on set. Director: Daniel Mogg Production Company: Mogg Media Agency: Mekanism Brand: Alaska Airlines If you’re a director, filmmaker, producer, or just interested in how commercials get made, subscribe for more episodes of Director’s Notebook. SUBSCRIBE FOR MORE VIDEOS http://bit.ly/DMYOUTUBE Most Watched Videos Sports Photography for Beginners https://www.youtube.com/watch?v=Kzo8UspKyAQ 5 Sports Photography Ti

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