How AI Is Changing Advertising, Media Agencies & Influencer Marketing | The Hook

By NDTV Profit

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How is AI transforming advertising, and is influencer marketing reaching a turning point? This episode of The Hook explores the changing landscape of marketing and media agencies, and how technology is reshaping the way brands connect with consumers. From AI-powered targeting and real-time campaign optimisation to data-driven decision-making, discover how media agencies are evolving from campaign executors to strategic growth partners. The conversation also examines how brands are measuring advertising effectiveness, aligning marketing with sales, and using AI to improve efficiency and return on investment. As the advertising industry evolves, the discussion explores the future of influencer marketing, the growing importance of measurable business outcomes, and why human creativity, cultural understanding and strategic thinking remain essential in an AI-driven world. #TheHook #NDTVProfit #AI #Advertising #Marketing #InfluencerMarketing #DigitalMarketing For more videos subscribe t

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