Sydney Sweeney's New Topless Novig Ad Sparks Backlash Online After ‘Just Sports’ | Firstpost America

By Firstpost

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Sydney Sweeney is back with another provocative sports betting ad, and the internet is divided. In this video, Firstpost explains why the Euphoria star’s latest campaign for sports prediction platform Novig is facing backlash over the sexualisation of women in sports. The controversy follows criticism of the campaign’s first advertisement, which several female athletes said focused on appearance rather than athletic ability. Sweeney is also an equity partner in Novig, which says its trading volume has roughly tripled since the campaign launched. Watch the video to understand the controversy, the criticism and the business strategy behind the advertisements. Daniela Laurel brings you all the details on Firstpost America. TIME STAMPS: 00:00 – Sydney Sweeney's New Novig Ad Sparks Fresh Outrage 00:55 – Breakdown of the Controversial Campaign 02:10 – Backlash from Viewers & Online Reaction 03:30 – Comparison to Previous 'Just Sports' Controversy --- Sydney Sweeney | Novig Ad | Euphoria

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