How Blockbuster Movie Franchises Are Helping Boost Toy Sales
By CNBC
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Toy giants Hasbro and Mattel are pinning their 2026 growth on Hollywood, betting that a slew of blockbuster releases from franchises like Marvel and Star Wars will reignite sluggish retail sales and regain new customers. Entertainment reporter Sarah Whitten has the story. Produced Shot and Edited by: Natalie Rice Reporting by: Sarah Whitten Senior Managing Producer: Tala Hadavi Additional Footage: Disney, Getty Images, Hasbro, Mattel, Reuters, TikTok » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using A
Tags: Disney, Marvel, superheroes, Pixar, Minions, Mandalorian, Grogu, Star Wars, Baby Yoda, Masters of the Universe, Toy Story 5, DC, Frozen, Harry Potter, KPop Demon Hunters, KPop, Derpy Tiger, movies, Netflix, The Super Mario Galaxy Movie
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