The Untold Story of Parle’s British Army Connection ft. Saloni | Jist
By Jist
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In this episode of Boardroom, we uncover the fascinating story of Parle, from a small Mumbai factory to India’s iconic biscuit empire. We explore how Parle’s biscuit once became a ration for the British Indian Army, why Hindus once avoided biscuits, the mystery behind the Parle-G girl, and how Thums Up became a cola giant before being sold to Coca-Cola. We also uncover Parle’s family split, legal battles, and the controversies that challenged the brand over the years. #Parle #BusinessStory #Boardroom #Biscuit # ThumsUp
Tags: Business, Brand story, parle, boardroom, jist, Jist News
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