Oh, They Were NOT Ready For THIS...

By The Ring of Fire

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Sydney Sweeney’s viral campaign for sports prediction market Novig has triggered backlash from female athletes while giving the rapidly growing prediction-market industry enormous new attention. Sweeney joined Novig as an equity holder, while major competitors Polymarket and Kalshi have developed their own political ties, including advisory and investment relationships involving Donald Trump Jr. The controversy is opening a broader debate over whether prediction markets should be treated like investing, gambling, or something in between, and how money, politics and sports are becoming increasingly intertwined. Ring of Fire's Josh G. explains. Reuters, Sports betting industry spending on US midterm elections surpasses $72 million, https://www.reuters.com/legal/government/sports-betting-industry-spending-us-midterm-elections-surpasses-72-million-2026-07-28/ OpenSecrets, Casinos/Gambling Lobbying Profile, https://www.opensecrets.org/federal-lobbying/industries/summary?id=N07 The Philad

Tags: the ring of fire, progressive news, trofire, politics, politics today, us news, breaking news, rof, anti-trump, white house news, liberal, progressive, Sydney Sweeney, Novig, prediction markets, sports betting, Polymarket, Kalshi, Donald Trump Jr, gambling

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