RICK RUBIN ON WHAT MADE JAY-Z SUCCESSFUL
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He knows what your favourite artists don’t tell you. I’ve been waiting 8 years to sit down with the person who has spent his life quietly helping some of the greatest artists in the world make some of their greatest work. That person is Rick Rubin. Rick co-founded Def Jam at 21 and has gone on to work with people like Jay-Z, Kanye West, Adele, Johnny Cash and the Red Hot Chili Peppers. The reason I’ve wanted to speak to him for so long has much less to do with the names. Rick is a master of creativity and collaboration, and I wanted to understand how he sees things. How can someone sit in the room with that many extraordinary artists, across completely different generations and genres, and continue to be useful to them? What surprised me most about this conversation was how little Rick talks about success. He talks about paying attention. Listening to yourself. Being willing to make something other people might not understand. Protecting the part of you that was creative befor
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