Coca-Cola just gave festive celebrations a new meaning!

By Jist

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Festivals in India are built around community, with people coming together in devotion and playing their part in bringing the festivities to life. This festive season, Coca-Cola tapped into that spirit, reaching consumers and retailers across the celebrations. Through Maaza Society Anandotsav, the campaign reached 418 Resident Welfare Associations, bringing the celebrations closer to home for communities across Maharashtra. As a part of the campaign Coca Cola India created the ‘Largest Digital Mosaic Art of Human Portraits’, earning recognition from the Asia Book of Records and India Book of Records. A vibrant live art installation, made using over 45,000 bottle caps collected in just five days, added another creative touch to the festivities. The campaign also turned its attention to the environment, partnering with NGOs on a PET bottle collection drive to encourage greener, cleaner, and more responsible celebrations.